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The hotel world is competitive. Technological advances mean that changes happen almost every day. And because of it, guests increasingly expect efficiency, creativity and comfort.
So, how can hoteliers evolve with the times? In this blog post, we’ll discuss how you can increase revenue and improve guest satisfaction with innovative ideas for hotels.
Key Takeaways:
Hotel innovation is an investment in your future. It means implementing new technologies, processes and ideas to improve your hotel business. Often, great hotel innovation takes the form of out-of-the-box, creative thinking.
This could mean turning unused space into a theater, investing in contactless technology, or incorporating more elements of the local outdoors environment into the in-stay experience.
Innovation is an important part of keeping your hotel relevant and desirable. A great example is in-room Wi-Fi — once an exclusive luxury, it’s now something guests have come to expect!
Fresh ideas are what help you evolve, attract new generations of travelers, remain competitive and make more revenue over time. Let’s get into some strategies!
Innovation of any kind should be preceded by planning and goal-setting. To get the most out of every new idea or implementation, have a look for areas of improvement, challenges facing your workforce, or recent customer complaints.
Here are eighteen innovative ideas for hotels that you can start to implement right away.
Food waste is a big problem in the hospitality world. Not only does it reduce your profitability, but it also wreaks havoc on the environment. And with guests becoming evermore eco-minded, it’s time to look for ways to be more sustainable.
Composting offers a sustainable solution. Instead of sending half-eaten food to landfill, you can recycle it into organic compost. The soil produced can then be used to plant indoors or out.
Gili Lankanfushi, a hotel in the Maldives, is an example of composting done well. Producing 109,500 kilos of food waste per year and wanting to retain their sustainable ethos, they decided to implement a composting technology to create their own soil and do their part to save the environment.
With hotels looking for ways to be more sustainable, getting rid of single-use plastics has become a popular step. This strategy could be applied throughout your hotel.
Replace shampoo and body wash bottles with refillable bottles fixed to the wall of the shower or sink. This could allow you to move away from bars of soap that get used once and are then thrown away.
Or, partner with certified-green manufacturers to furnish guest rooms and public spaces with ethically produced items.
Source your produce and other items from local growers and businesses. Not only will you be supporting your local farmers or small businesses, you’ll also be doing your bit to reduce carbon emissions.
This then allows you to advertise food or other items as sustainably sourced, which your guests will appreciate.
If your hotel is located in the middle of New York and you lack green space, then why not invest in a rooftop garden? From providing guests with a tranquil space in which to relax, eat, and socialize, to giving a home to local insects and wildlife, rooftop gardens have become immensely popular.
England, London’s Ham Yard Hotel, for example, has two beehives at the rear of their rooftop garden. And what’s more: this allows them to produce their own honey. They also have a rooftop garden bar which has allowed them to turn over $65,919 to $79,103 per month in beverage revenue.
Another idea for city-bound hotels is to add bistro-style seating to the outside of your property. This works particularly well if your restaurants or bars have separate entrances.
Bistro-style seating will give a chic vibe to your property as well as allow guests to drink coffee and people-watch.
Similar to shopping locally, partnering with local artists could bring a unique atmosphere to your property. If you’re a coastal hotel, displaying seascapes and landscapes by local artists could deepen your guests’ experience of the local area.
HGU New York, for example, displays art pieces by local artists to help their guests experience New York as locals.
Checking in and out of hotels, coupled with long travel days, can be stressful for guests. So, what if you could make things easier for them? Mobile-friendly technology options are becoming a popular way to streamline the guest experience while reducing staff workload.
Hoteliers should opt for web-based online check-in solutions like Canary’s Mobile Check-In and Smart Checkout. When technology doesn’t require an app download, it significantly lowers the barrier to entry.
Safeguarding guest data is important. Outdated methods for collecting payment information, such as paper and PDF credit card authorization forms, aren’t PCI compliant and thus particularly vulnerable to bad actors.
To ensure the security of sensitive information, hotels should adopt secure digital solutions instead. These steps are also necessary to have any chance of winning a chargeback case, should you be unlucky enough to be involved in one.
Most consumers today prefer to communicate with businesses via text message more than face-to-face or over the phone. Incorporate guest messaging technology at your hotel to enhance communication with guests and promptly address any concerns that may arise.
A few things to look for in a modern guest messaging solution include:
Automated housekeeping technology, like robotic vacuums and self-cleaning toilets, are a fantastic way to automate and streamline housekeeping tasks in hotels.
These technologies are designed to optimize housekeeping operations by reducing the time and labor required to clean rooms, improving accuracy and consistency while providing a more efficient and effective service to guests.
Use smart room management systems or checkout solutions to optimize the cleaning schedule of rooms. By tracking which rooms are occupied and which are vacant, you can prioritize housekeeping tasks.
Hotels on top of this trend use sensors, software, and analytics to track which rooms are occupied, when guests check in and out, and which rooms require cleaning or maintenance. By using this data, you can optimize your housekeeping schedules and reduce the time it takes to clean rooms.
Personalized housekeeping is an approach that uses guest data to tailor housekeeping services to individual preferences and needs. By leveraging guest data, hotels can provide a more personalized and customized experience for their guests.
Here are some examples of how hotels can personalize their housekeeping services:
During the Covid-19 pandemic, lockdowns and travel bans made hotel site visits difficult.
As a creative solution, many hotels turned to virtual reality to showcase their event space to venue-sourcing. And even today, the benefits of virtual options prevail.
Virtual site visits can help save time, reduce carbon emissions associated with flying, and can be used for leisure travelers too! The more accurate and lifelike your technology is, the better results you’ll have.
Short-form video content provides a great opportunity to reach a new generation of travelers.
The possibilities for how you can use this are endless. You could showcase your amenities, post cooking demonstrations with your talented chefs, walk people through your property or list the most popular activities in your area.
For best results, ensure your videos are aesthetically pleasing and engage with your audience by replying to comments.
Even with the right training, selling can be difficult. Instead of relying solely on your staff to upsell amenities, upgrades, and add-ons, dynamic upsell technology can help you generate more ancillary revenue, faster.
This technology will allow you to customize upsell options and intelligently present them throughout the guest’s stay at key moments of high buyer intent (e.g., check-in).
As cash becomes less prevalent, digital tipping is emerging as a solution for ensuring employees receive gratuities. In fact, by adopting this technology, staff can receive five times more tips.
Additionally, this technology can save significant time since funds are automatically distributed to the relevant departments or individuals via payroll integration.
Interactive dining experiences such as cooking classes, wine tastings, or chef's table experiences can provide guests with a memorable and engaging dining experience.
Not only this, but they also give you a way to increase ancillary revenue and take your overall guest experience to new heights.
A mediocre dining experience at your hotel could be enough to drag your Google rating down significantly. So, how can you liven up your restaurants and serve food that excites your guests?
Collaborate with local restaurants or chefs to offer unique dining experiences or menu items. This can provide guests with a taste of the local culinary scene and support local businesses.
The hospitality industry is ever-changing, but innovative ideas are the keys to building resilience.
The first hotels to adapt and embrace changing attitudes and needs will be the ones to thrive. And with the immense competition within the hotel industry, setting yourself apart from the crowd can only be a good thing.
To learn more about how Canary can help you innovate through your hotel tech stack, book a demo today.
There are plenty of budget-friendly ways to innovate at your hotel. For example, composting food waste not only supports sustainability, but also reduces disposal costs and aligns with guests’ growing eco-conscious values.
Other affordable ideas include introducing a self-service candy station in the lobby, showcasing art by local creators, or launching a short-form video marketing campaign with clips from around the property. These approaches help modernize your property, boost guest engagement and differentiate your hotel without a costly bill.
Contactless technology simplifies the guest experience from the moment they book to the time they leave. Solutions like mobile-friendly check-in and checkout reduce wait times, while an upselling solution lets you collect ancillary revenue from innovative add-ons.
With a combination of convenience and security, offering contactless options for guests is an innovative way to stay ahead of the competition.
Offering innovative perks to your guests adds authenticity to your brand and creates a memorable guest experience. Whether you’re sourcing ingredients from nearby farms or adding kid-friendly activities on your property, these ideas enrich each stay and add to what makes your hotel unique.
It’s a simple way to stand out, especially if you’re in a competitive marketplace. And, these extra personalizations all contribute to a guest experience that will keep travelers coming back time and time again.
